*Let me start with a few disclaimers. This is a single, and very small test comparing how different Facebook Ad Objectives perform. I’m publishing the results from this single, small test because I haven’t seen any comparable articles or results anywhere. This data is extremely interesting for organizations and developers working with Facebook Messenger, and […]
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This case study highlights some pretty incredible results that were achieved when the @Mssg campaign was connected with an Action Network petition page. The Democratic Coalition Against Trump (DCAT) is a progressive organization that organizes across many issues and still is able to keep focus on what’s important in these crazy timesIn this campaign, DCAT […]
This guide shows a step by step process to connecting a Facebook Page to @Mssg.
This click through guide takes administrators click-by-click through the process of setting up an @Mssg Script and then building a Facebook Ad that connects users to the Script.
Before we get to the new features, a major announcement from Facebook Facebook announced Messages as a new Objective for their Facebook Ads. This Objective focuses the Facebook Algorithm on finding and driving clickers to start conversations with your Facebook Page. This might be the perfect solution for @Mssg customers so we are paying close attention […]
This post is also recorded as a podcast here. On the podcast, I’m telling the story, not just reading the post. Much of a startup is about learning lessons and finding ways to not repeat your mistakes. This campaign described below provided a lot of lessons and might help to point the business in a […]
This short video shows how to connect a Facebook Ad to a conversation built in @Mssg.
In this post we’re going to break down the Welcome Message — the most important part of the Facebook Messenger Destination Ads. When the user clicks a Facebook Ad they can now be routed to Messenger rather than a URL. When the user routes to Messenger, they receive a Welcome Message, which is created during the Ad […]
This week @Mssg added two platform features that show a great deal about our approach to messaging. The new features are the ability to send broadcast messages and source parameters to track the source of web conversions. Broadcasts: Before launching broadcasts, nearly all of the messaging available in @Mssg was response to the user initiating a […]