FAQ

  • We believe there is a better way for marketers to communicate and we’re excited about bringing a new interface to the world. We’ve been working in the messaging space for nearly a decade, and it’s never been trendy, but now it is. Unfortunately we think most of the new arrivals are focusing on the wrong things – AI, chatbots and customers service use cases.

    We focus on marketing outcomes, the data and actions you’re already driving, and we build simple tools to help marketers achieve better results by using messaging as an interface. It’s simple, you still create the ads, when the user clicks we increase results by messaging the user instead of sending them to a landing page.

  • When a user sends a message to your Facebook Page, we’ll automatically respond. It’s not just a single autoresponse. We facilitate an automated conversation with a virtually unlimited number of two-way responses. This content of this conversation is completely determined by the brand or administrator. @Mssg provides the platform to script these conversations, similar to the way an email service helps a brand write an email blast.

  • We don’t love the word chatbot. To us, that word implies Artificial Intelligence, which doesn’t exist. We worry that the word chatbots is setting unrealistic expectations for users and leads to customer service type outcomes where users message in their questions and automatically get an answer back.

  • Mobile marketing campaigns will point clickers to the conversation because it drives better results. The same way that campaigns drive people to a landing page on the desktop, the best practice for conversions on mobile is to drive people to Messenger.

  • The user has to message in first, before we can message them. Users can message in from ads, links to Messenger, organic search or Messenger codes. Once the user starts an interaction on Messenger, then in the future we can send Messenger Ads, called Sponsored Messages.

  • Not really. Messaging conversations are private – between the brand and the user. It’s closer to email or a web page interaction.

  • All of this is really new. Facebook just announced the Messenger API in April 2016. Developers have been hard at work building interactions, but it’s taking a while for bigger brands to launch messaging campaigns that reach the public.

  • @Mssg build logic into the conversation at certain places, but we don’t set the expectations of AI. We focus on building messaging campaigns for marketers because marketers focus on a specific outcome or conversion. Our logic helps marketers drive users toward this conversion. @Mssg is not a chat platform, where the user can lead the conversation.

  • We’ve seen stats showing that pages on the mobile phone convert much worse than pages on the desktop. At the same time, web traffic are quickly moving mobile. @Mssg helps mobile traffic convert better by using conversations, which are the most natural interaction on the phone.

  • @Mssg licenses our proprietary technology platform. Clients can launch an unlimited number of messaging campaigns. These campaigns work worldwide and connect with users on any phone or device that has Facebook or Facebook Messenger.

  • Campaigns can launch in a week.